Monday, February 21, 2011

Coffee Comeback - by Kristy

As an avid coffee drinker, this story caught my eye. Yahoo! Finance blog had a story on signs that the economy is making a comeback. One thing that is on the rise is Starbucks' consumption. I know personally that I have cut my daily Starbucks' trips down to once a week, sometimes only once every few weeks.

A clip from the story states, "The Venti Latte Makes a Comeback: one of the first things consumers cut out of their budgets when they're feeling pinched is a jolt of high-priced caffeine served up by their local barista. It's also one of the first little luxuries that consumers find worth shelling out for when they start to feel more comfortable with the direction of the economy. So it's telling that Starbucks' net revenues increased 9.5% in 2010, after falling 6% in 2009."

http://finance.yahoo.com/banking-budgeting/article/112150/signs-economy-is-on-the-upswing

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